Lighting Design in Retail Industry (4 Trends for 2021)

Lighting is one of the most important aspects of any interior.

There’s an art to using the right lighting for your interior, but there’s a science behind it as well.

Together with Kristian Renström (Lighting expert and enthusiast, Author of books, Lecturer at universities) we are sharing an update about some of the latest trends in lighting design within a retail industry.

Here are 4 Lighting Design trends for 2021 you should be aware of.

4 trends for Lighting Design in Retail Industry are:

• Multifunctionality. Lighting solutions have to be more flexible than ever
• Lighting in commercial areas will be a reflection to home environments
• More attention to emotional experience
• Interest in circular lighting design solutions is growing rapidly
  

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Trend 1 - Multifunctionality. Lighting solutions have to be more flexible than ever

The whole world is undergoing a big transformation because of the pandemic. And Retail industry is not an exception. The health crisis was closely followed by the whole industry throughout 2020. The pandemic chaos caused damage to all retail operations. Stores were forced closed, employees were furloughed or laid off, rent was skipped, supply chains were strained.

Headed into 2021, the pandemic is still very much present and will continue to shape the year ahead. Whatever this year brings, 2020 has already brought the changes to the industry.

The unstable situation in the world is changing consumer behaviour, they are more thoughtful about their purchasing decisions, spending less time in physical stores. In a mean time, retail stores have to adapt their premises more often. So, when talking about retail lighting, it is about buying a function, even better – several functions meaning lighting solutions have to be more flexible, better adapted to different needs and in many cases - multi-functional.

This doesn’t mean that design aspects are no longer important. On the contrary, it stays super important to create positive personal experiences.

Trend 2 - Lighting in commercial areas will be a reflection to home environments

There has been a trend for some time, that people desire to feel comfortable like at home, whether it be their office, or a clothing store. One of the ways to create such feeling and fulfill these needs is lighting.

The current pandemic situation can strengthen this trend, as people are spending more time at home and get used to their comfort zone benefits.

Trend 3 - More attention to emotional experience

Along with humanity progress, people develop and enhance their emotional intelligence. As a result, they are becoming more and more demanding when it comes to emotional experience in different environments. This is also related to what we talked about before the consumer wants to spend their time in a cozy, pleasant surrounding.

If you choose lighting for your environment without considering the feeling and experience it may create, it could have a detrimental effect to the mood and create a negative atmosphere.

Trend 4 - Interest in circular lighting design solutions is growing rapidly

Sustainability is becoming a more important part of our lives. Therefore, when choosing the lighting, you also need to pay attention to more environmentally friendly solutions.

The most important things to consider when choosing the lighting systems:

• Energy saving
• Renewable materials
• Product lifecycle
• Recycling

In Conclusion

It is becoming more and more challenging to win customers’ attention, but if you are looking for lighting solution for your retail environment, focus on these 4 trends.

Considering all different aspects will help you to choose a flexible, multi-functional and personal experience orientated lighting solution.

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